The Teacher

For twenty-plus years, I have taught business strategy, competitive strategy, marketing, digital innovation, and place branding at several post-secondary institutions — including Queen's University, St. Lawrence College, Laurentian University, Loyalist College, Sir Sandford Fleming, Brock University, the University of Glasgow, the University of Victoria, and the Royal Military College.

From classroom to real-world

As a teaching excellence nominee, I thrive on using applied learning strategies in my classrooms and, most notably, getting my students out of the classroom and into the real world as much as possible. When I can't get them out into the field, I bring industry into the classroom. My students launch real marketing campaigns for local companies - thanks to my trusting network!

One memorable example: taking a group of students to New York City every year to participate in an exclusive MarCom conference called PivotCon — an experience that bridged academic theory with the pace and pressure of real industry.

Teaching Notables and Mentorship

Launched TrendsTalk (St. Lawrence College): a student-led community business conference connecting students with industry leaders.

Developed the business case for SPARK (St. Lawrence College): Developed the government funding proposal for a student-run advertising agency, providing hands-on experience for students while supporting local and alumni businesses. This agency ran for 10+ years.

Teaching Excellence: St. Lawrence College Teaching Excellence Nominee: Recognized for innovative teaching methods and strong student engagement.

Mentor, WITT (Women in Trades and Technology), 2020-2021 (SAIT)

Academic Leadership

Industry Advisory Council, IBU 2025-current
Program Quality Assurance & Coordinator, International Business Post-Graduate Diploma, St. Lawrence College 2011-2014
New Program Co-Developer, Post-Graduate Digital and Interactive Communications, St. Lawrence College 2011-2013
Assistant Chief Training Officer, Royal Military College HMCS Ontario, 1999-2000

Teaching Dossier

University of Victoria, Gustavson School of Business
Introduction to Marketing (2025)

Queen’s University
Cities (teaching assistant) (2021-22)
Current Challenges for Kingston's Economic Growth: Geography and Planning (BAH) Lecture (2018)
Marketing & Entrepreneurship, Shad Valley Queen’s University, Faculty in Residence (2013-2014)
Introduction to Marketing: School of Rehabilitation Studies (MA) Course (2010)
Entrepreneurship: Smith School of Business (BCom) Lecture (2004-2009)
Entrepreneurship: School of Rehabilitation Studies (MA) Lecture (2004-2009)
Business Development Principles: School of Rehabilitation Studies (MA) Lecture (2009)
Business to Business Marketing: Smith School of Business (MBA Program) Lecture (2006-2008)
eMarketing: Smith School of Business (MBA Program) Lecture (2005)

St. Lawrence College
Digital and Interactive Communications (2017-18)
Entrepreneurship (2015)
Tourism Marketing Strategy (2015)
Integrated Marketing Communications Campaign Research Post-Graduate (2014)
Integrated Marketing Communications Campaign Execution Post-Graduate (2014)
Integrated Marketing Communications Account Management Post-Graduate (2014)
Integrated Marketing Communications Campaign Evaluation Post-Graduate (2014)
Digital Marketing Communications Campaign and Content Strategy (2013-2014)
Interactive Marketing Agency (2013-2014)
Direct & Interactive Communications (2010-2014)
Interactive Web Marketing Post-Graduate (2013)
Interactive Web Marketing (2013)
Digital (Social) Media Marketing (2011-2013)
Introduction to Marketing Communications (2013)
International Business (2010-2012)
Venture Development (2008-2011)
Special Topics in Marketing Communications (2010)
Business Management Principles (2010)
Introductory Marketing II (2010)
Introductory Marketing I (2010)
Small Business Advertising (2005-2009)
eBusiness (2003-2004)

Laurentian University
Industrial Organizational Marketing: School of Business Course (2013)

Loyalist College
Blogging Course (2010)
Web Marketing Course (2009)
Ecommerce Course (2009)

Royal Military College of Canada
eMarketing: School of Business Course (2005)

Sir Sandford Fleming: Haliburton School of the Arts
Digital Marketing for Artists Course (2011)

University of Glasgow
Business Management Principles Lecture (2007)
Small Business Marketing Lecture (2007)

Wilfrid Laurier University
Leadership for Young Entrepreneurs Lecture (2006)