Creating Brand Cohesion [video]
Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...
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A blog about cities, higher ed, marketing and community by Lindsey Fair
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3 min read
A 'curiosity' about slogans
Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...
3 min read
Your neighbourhood as told by Airbnb
A brand is a perception, rarely based on reality... at least at first (I'll share my research on this in a future post if you don't...
3 min read
Are city-brands resilient (as brands) post-crisis?
Economic crisis' and other categories such as crime, terror, political, or natural disasters are considered anathema in branding...
3 min read
Using Micro-Ideas to Win Big in Enrolment Marketing
Higher Education is notoriously ‘safe’ when it comes to marketing; some would even say ‘boring.’ Those that know me - know that I am not...
1 min read
You can tell a lot about a person by what they read
My mom told me once that you can lend a friend anything but money or books. Those two, if not returned, my just end the relationship. I...
2 min read
The Making of a Cult Brand: 10 Takeaways
After 3 days at The Gathering of Cult Brands, and 2 days skiing to give my brain time to digest all the nuggets, I have made my top 10...
3 min read
The Greenwashed, Trendy Gardener: Urban Agriculture as Brand
In the world of branding, Nathan McClintock has arguably developed his own personal brand as an expert in urban agriculture. He, through...
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