City of Brands

A blog about cities, higher ed, marketing and community by Lindsey Fair

1 min read

Cities after COVID: Resiliency is about embracing the crisis as part of a new brand story

Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment, tourism and...

1 min read

The Research Proposal

PLACE BRANDING revisited in a user-generated era: the role of new digital platforms in shaping place identity. Here is the essence of my...

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Creating Brand Cohesion [video]

Institutional brand and reputation are no longer the sole responsibility of any single team - the entire campus has a role to play. So...

2 min read

What's missing from your neighbourhood?

A picture’s worth a thousand words – Part 4 Methodology & Introduction to this Series >> Yes, it has been a while. I had to buckle down...

6 min read

Growth Coalition vs the Commons: Who owns the city brand?

A picture’s worth a thousand words – Part 3 Methodology & Introduction to this Series >> Place-branding is a concept that has a long...

4 min read

The City vs The Hood: A Google Image Comparison

A picture’s worth a thousand words – Part 2 Methodology & Introduction to this Series >> "During the past thirty years, media images of...

4 min read

A picture’s worth a thousand words – Part 1

"A single photo is a not a 'data point' but a whole world, rich in meanings, emotions and visual patterns." Moritz Stefaner, Selfiecity...

3 min read

A 'curiosity' about slogans

Have we reached saturation or just laziness? Let me clarify what I'm referring to. Have you noticed the slogans around you lately?...

3 min read

Your neighbourhood as told by Airbnb

A brand is a perception, rarely based on reality... at least at first (I'll share my research on this in a future post if you don't...

3 min read

Space Loyalities Gone Digital

Our greatest comfort lies in the places we live, and through the production of our social spaces, we derive our sense of belonging to...

LINDSEY FAIR